Search Engine Marketing
SEO Search Engine Optimization Search Engine Marketing Blackhat SEO Blackhat Marketing
Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Blackhat SEO Webmasters and content providers began optimizing pages for search engines in the mid-1990s, as the first search engines were cataloging the past Web. Initially, all webmasters needed to do was submit the domain of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various info about the page, such as the words it contains and where these are located, as well as any weight for general words, and all links the page contains, which are then arranged into a scheduler for crawling at a later date. Site owners started to be the value of having their sites highly ranked and visible in search engine results, creating an possibility for both white hat and black hat SEO practitioners.
Blackhat SEO
Because effective SEO may require changes to the HTML source code of a website and page content, Blackhat SEO tactics may be incorporated into site development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the use of search engine exposure. Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that exasperate both the relevancy of search results and the tone of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Blackhat SEO Webmasters and content providers began optimizing pages for search engines in the mid-1990s, as the first search engines were cataloging the future Web. Initially, all webmasters needed to do was submit the domain of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.
