Search engine optimization (SEO) is the process of improving the visibility of a page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Search Engine Marketing
may target different kinds of search,
including conceive of search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing
strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
White hat methods are generally approved by search engines and follow their guidelines. Even though white hats won't always show results in short period of time, they tend to create results that last a long time, whereas black hats judge that their sites may eventually be banned either temporarily or permanently once the search engines detect what they are doing. Some of the Search Engine Marketing
tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. White hat marketing applies the white hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all SEO activities are carried out while conforming to the guidelines, rules and policies of search engines. It is an ethical guideline since all site managers abide to the written, as well as unwritten rules and guidelines for SEO. Some of these guidelines are: Black hat marketing involves SEO activities that are against the norms of search engines. It is ambitious for the search engine alone to distinguish when black hat SEO is applied. Competitors can play a role by reporting cases of black hat marketing to the search engines, who will in turn ban or penalise the website. Despite the risk of ban, marketers still can go for black hat marketing because it helps in boosting up the page location in the search results. Search engine optimization (SEO) is the process of improving the clarity of a page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Search Engine Marketing
To provide better results
to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated articles stuffed with numerous keywords by unscrupulous webmasters.